National Ballet of Canada
A re-imagination of National Ballet of Canada’s brand and visual identity. This new vision brings focus to the roots of ballet: the form and silhouette.
Client
Personal Project
Made in association with
Seneca College
• Brand Identity • Art Direction • Graphic Design
• Brand Identity • Art Direction • Graphic Design
• Brand Identity • Art Direction • Graphic Design
• Brand Identity • Art Direction • Graphic Design
• Brand Identity • Art Direction • Graphic Design
Known as Canada's ballet company, National Ballet is .
Known as Canada’s ballet company, National Ballet is confident, graceful and innovative.
They focus on contemporary and classical ballet; performing annually through Fall, Winter and Summer seasons in addition to The Nutcracker. As a leading dance company, they regularly tour through out the world and continually leave their footsteps internationally.
The new direction is playful. It is typographic based and focuses on form and figure while inciting a sense of movement.
Photography by Karolina Kuras
