SMEG - Beautiful in Nature
SMEG aims to promote their range of small kitchen appliances towards a young demographic for new home owners; making the kitchen the center of the home. Known for their aesthetic, the products come in a range of colours and are visually appealing. There is an emphasis on the design, especially the personification of the product legs. This campaign equates the products to naturally beautiful creatures. A paper diorama theme is used to reflect their luxurious product status. Clean type, bold colours and composition effectively elevate the product.
Client
Personal Project
Made in association with
Seneca College
• Art Direction • Graphic Design • illustration • Marketing Campaign
• Art Direction • Graphic Design • illustration • Marketing Campaign
• Art Direction • Graphic Design • illustration • Marketing Campaign
SMEG’s vibrant range of small kitchen appliances are a work of art.
Inspired by paper cut out dioramas and displays, the Beautiful in Nature campaign showcases SMEG’s small kitchen appliances. The carefully designed appliances are sure to elevate any kitchen space and bring a lifestyle renaissance to any home. They come in many different colours, perfect for all kinds of styles and personalities. They are naturally beautiful.
This campaign includes poster ads, an accompanying storyboard for a 15 second animated advertisement, and concepts for a pop-up experience store.
SMEG’s organic shapes are pleasing to the eye…
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
SMEG's organic shapes are pleasing to the eye...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
No matter the habitat...
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
Looks picture perfect in place.
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
15 Sec Ad Storyboard
